Project Overview

Client: FabHaus, an early-stage community startup
Industry: Marketplace, Architecture
Timeline: 6 months (2022)
My Role: Lead Product Designer

FabHaus set out to address the global housing crisis with Bauhaus-inspired modular homes. I worked on creating a marketing system that communicates the value of fast, affordable, design-forward housing to people seeking budget-friendly living options.

Problem Space

FabHaus addresses the urgent need for sustainable and affordable housing while fostering a sense of community and belonging. Many individuals struggle to find eco-friendly, cost-effective living solutions that also provide social support. The target audience includes:

• Retirees looking to downsize into affordable, sustainable homes.

• Young couples seeking budget-friendly housing options.

• Disaster-affected individuals in need of temporary shelter.

• University students pursuing low-cost accommodations.

The website must clearly communicate FabHaus’s mission, highlight accessible housing solutions, and create an inclusive narrative that resonates with these diverse user groups.

Design Solution

The website’s design draws inspiration from the Bauhaus Movement, focusing on clarity, functionality, and simplicity:

• Primary Colors: Utilizes a bold, minimalist color palette to reflect Bauhaus principles.

• Functional Icons: Employs clear, intuitive icons to enhance navigation and usability.

• Clean Lines & Shapes: Features geometric, minimalistic layouts to create a streamlined and functional aesthetic.

This strategy ensures the site communicates FabHaus’s mission effectively while providing a visually coherent and user-friendly experience.

Impact and Reflections

• Launched the FabHaus website in 3 months, delivering a responsive, user-centered design system with WCAG compliance and SEO-optimized architecture, meeting client KPIs.

• Created high-fidelity mockups and prototypes in Figma, and collaborated closely with developers to ensure seamless implementation, resulting in a 22% improvement in load time.

• Regular stakeholder engagement ensured the design aligned with business goals while addressing user needs, maintaining fidelity to the brand’s mission.